Search engine optimization (SEO) is a technique that helps you to attract more organic or unpaid traffic to your website. When you know a few simple search engine optimization techniques it can mean the difference between your website getting ranked on the search engines or just being ignored.
There are basically two types of search engine optimization. On-page, that deals with everything on your website and, off-page that is concerned with what you do away from your website to bring people to your website.
Your keywords are the words and phrases that somebody will type into a search engine when they searching for information online. Insert keywords in your page titles and subheadings. Search bots look at the words in your headings and use them as signals to the main topic of the page.
You want to have a variety of different types of content for maximum SEO value. This includes articles or blog posts, graphics, illustrations or photos. Keep your paragraphs short, use bullet points and subheadings and make your content easy for humans to read (not just search engine bots).
Your SEO results will improve if you generate content material that will remain relevant for as long as possible. When your content is ‘evergreen’ it means that you concentrate on issues that people will have for months and years to come.
To go farther about the important of content on SEO take a look at this article and it will helps you : Tip for a perfect blog content
- Keyword Density
Don’t jam as many keywords into your content to try attract the attention of the search engines. This not only makes it difficult for people to read but also your website could be considered as a spam site and get blacklisted. Your keyword density is determined by dividing the number of keywords, by the number of words on a page. The recognized standard for keyword density is between 2% and 5%.
It is very important to ensure that your website has got good quality backlinks and so you have to be careful to find out where your backlinks are coming from to get a clear picture of the same.
- Firstly, efforts should be made to make your backlinks relevant. For example, if your website is into real estate business then building backlinks from a site that sells cars would not help you at all. It might even get banned by Google for spamming so you should be very careful about it.
- Secondly, you must make sure that your backlinks have come from authority websites. This would help you lot to get the best ranking for your website in the right way.
- Thirdly, you have to put your best foot forward to consider variety. If your website is into buying or selling properties online then you have to ensure that you get backlinks from site that provides all the important information about the real estate industry.
- Finally, you should not try to build thousands of backlinks in just 24 hours. If you try to manipulate your ranking then it would be very harmful for your site as Google hates this.
- Social Media
Social media is one of the most important off-page SEO tactics. People looking at and sharing your content on social media sites like Facebook, Twitter and Google+ will gain favour with the search engines.
There is almost nothing more important to your website’s success than trust. If you lose the trust of your audience, you lose sales and any authority standing. You can build trust by sharing authoritative and accurate content that you have created and that others have created.
at last you sould put in consideration that SEO is an art to improve the internet content, a good website will be loved by all search engines !